Advertising is hard to avoid these days. Whether you’re watching TV, listening to the radio, surfing the Internet, or walking around in the city, ads are everywhere. In the near future, they might even be making their way into your car, and we don’t mean via the radio station you’re listening to. BMW is currently working with software manufacturer SAP to develop what they call a context-adaptive system that will be based around your geographical location.
URL: http://www.autogo.ca/en/news/industry-news/bmw-and-sap-to-bring-advertising-to-your-dashboard
